One proverb says: “fine feathers make fine birds”. And it is true. In fact, 84.7% of customers buy a product because of its visual appearance. Moreover, 80% of people recognise the brand because of its foremost tone. Besides, a client needs 90 seconds to sub-consciously judge a product mainly based on colour alone. Here we will guide you through the primary and secondary shades:

1.PRIMARY COLORS

RED

Marketing managers know that the red shade evokes strong emotions like excitement. For example, it encourages appetite. Therefore, it is used by restaurants to stimulate hunger. Red is related to survival and safety instincts. It increases passion and intensity. Thus, specialists use red shades for impulsive shoppers.

YELLOW

Yellow brings joy and happiness with itself. This colour signifies very positivism and youthfulness. For this reason, in selling, people use it to grasp the attention of window shoppers. In some cases, it stimulates leisure. However, it also energises and awakes awareness.

BLUE

Blue links to water and peace. This tone evokes trust and responsibility in people. Hence, people feel inner security when they see blue objects. Company owners use blue to draw attention and increase productivity. For instance, they furnish offices with blue objects.

2.SECONDARY COLORS

ORANGE:

Similarly to yellow, orange is a cheerful color, although it can warn of caution. Orange is popular among art, entertainment, food, sports and transport activities. Just like blue and red, it draws attention. Orange often signifies aggression and calls to action. Marketing experts use it to provoke impulsive buyers. If you use it for your brand, it can present your company as friendly, cheerful and confident.

GREEN:

Everyone knows that green embodies health and nature. This colour symbolises harmony, safety and reliability. Therefore, in stores, it relaxes people. Furthermore, green is associated with wealth because it represents money.

PURPLE:

In the past, people associated purple with royalty, wealth, success, wisdom. This shade expresses wisdom and power and creates the impression of luxury. Because of that, many kings wore purple robes. Besides, beauty companies use this shade in the packages of anti-ageing products. If you use purple as your brand colour, you will make an impression of a creative, imaginative and wise company.

To summarise, colours are essential in your brand’s life. They can evoke emotions and make people feel what you want them to. With this in mind, you should be careful, which shade your products carry.

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