WEB DESIGN PSYCHOLOGY

How do really web designers guide people?

Have you ever heard of “Psychology of web design”? It is a broad theme for discussion. Here I am going to explain the main directions of this subject:

Visual control

Page organisation is the first thing a user notices. Therefore, your website’s layout has to help them focus on the right content. The first look to your website is in a “Z” shape. For that reason, the important information is in the top left, middle and bottom right sections. Between these sections, it is essential to give your customers the rest space. Visual breaks help users to divide lots of information into smaller pieces. Hence, you point out a crucial part of the website. With this in mind, using less as possible elements will reduce users stress and organize content. Also, this is valid for the colours. Web designers only use shades that influence people. Without a doubt, a professional should know all the psychology behind the colours. Besides, they have to use the right typeface. The typography sets the tone of the writing. To make the visual experience more fascinating, web designers have to think for mind control.

Mind control

Second, if you want to win your potential clients, you need to earn their trust. You can visit our blog for more information and free tips. Above all, you need to make your users feel secure if your website requires personal information. Along with that, you have to provide contact information. So, the users will feel free to ask their questions to real people. Apart from this, you need to establish a relationship with your client. Try using words like “you”, “yours” or mention the visitor by name. Also, alter the content for your targeted audience. That will help you personalise the information and make every customer feel special. Similarly, emotional content encourages sharing and action. You should allow your users to leave testimonials and reactions for your services and products.

Behaviour control

Make your products and your services a vital part of your clients’ life. You can give them free e-books with beneficial information. Another option is to send emails with updates and make your website memorable. Additionally, you can create forums where your website guests are socially recognised. As a result, they will feel the opportunity to present themselves. Therefore, they will spend more time interacting with your website.

In conclusion, the summary of these three unconscious ways of control will help you increase your website traffic. Furthermore, you will keep your clients happy, and they will spend more time on your platform.

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